Flattening The Curve
- Read in: 4 mins
- by: Lawrence Griffith
This week, we are looking at five different ways we can support each other through the pandemic. All things, small or large, will add up when we work together and contribute where we can to #flatteningthecurve.
What are corporations doing?
Stand out corporations this past week have been TikTok and Netflix. TikTok, the fast growing short form video platform, donated $10 million dollars to the World Health Organization's Solidarity Response Fund. “In this time of global distress and concern about the impact of COVID-19, we’ve been inspired by people in towns and cities everywhere whose fundamental humanity is shining through when we need it most,” Alex Zhu, President, said in a blog post. Netflix has also established a $100 million fund supporting workers in the creative community in response to all of the crew, cast, makeup and hair artists and all other workers in the entertainment industry who have fallen on hardship. “This community has supported Netflix through the good times, and we want to help them through these hard times,” they said in the blog post revealing the fund. (Music Business Worldwide & Netflix Blog)
What can you do for small businesses?
On your walk to the grocery store or on one of your scrolls through social media, check in on your local restaurants, shops and speciality stores to see how you can support them during this shut-in time. Many local businesses are offering discounts for carry out, online order or delivery orders, and think about using that savings towards tipping the people serving you.
What can you do for your community?
As of Thursday, Mayor Lori Lightfoot of Chicago closed all city parks and the lakefront trail. Just days after the city wide shelter-at-home order, a 60 degree day caused crowds to gather at these public places for most of the day. Ignoring the urge to go out, unless absolutely necessary, is the smallest thing we can do for ourselves and others. If you feel the need to do more, look up local food pantries, women’s shelter or medical centers seeking supplies or monetary donations. Often both can be through an online or no contact service.
What can you do for you?
In a time where we collectively crave normalcy, join the kids and take an online class. Yale University is offering their most popular class to the public for free or a paid option ($49) if you’d like to receive a certificate. The topic? Psychology and the Good Life. Laurie Santos’ class explores the psychology behind happiness, true vs superficial. (Business Insider)
What to do moving forward?
Moving forward, we should remain living our daily routines. Many religions have offered ways to continue attending services online, fitness centers have been offering free classes online and schools are working to continue to offer resources for extracurriculars to function online as well. As long as we continue to practice social distancing and follow guidelines of medical
Click here to download our media kit to learn more about how we've been the right fit for brands all over the world.